There's a post on Random Waves of Insight about the mystery behind AMC's slogan. In AMC: What Does "Future Of Classic" Mean?, all the possible avenues of "Future of Classic" and its true meaning are explored.
I for one do find it mildly confusing. If something is already classic, why bother bringing the future into it? It's not like a finely aged wine needs more aging!
Maybe AMC is trying to say, "We are the Future of Classic, and in the Future, all things Classic will have been judged so on our terms alone. For we are redefining Classic with our lineup. Therefore, whatever we broadcast is good, and should be watched." So in the future, someone will ask, "What's a good classic movie?" And someone will respond, "Let's check the 2007 lineup from AMC. They redefined the word classic that year, as it pertains to films."
Monday, December 3, 2007
AMC "Future of Classic"
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